Teachable's pricing looks straightforward until you hit the constraints. The Starter plan at $29/month (annual) charges a 7.5% transaction fee on every sale, limits you to 1 published product and 100 students, and doesn't include a custom domain. The Builder plan at $69/month eliminates the fees and adds affiliates — but still caps you at 5 products and 1,000 students.
Teachable's Plans at a Glance
All plans with monthly and annual pricing, limits, and key features.
| Plan | Monthly | Annual | Tx Fees | Courses | Students | Key Limitation |
|---|---|---|---|---|---|---|
| Starter | $39/mo | $29/mo | 7.5% | 1 published product | 100 students | 7.5% transaction fee on every sale |
| Builder | $89/mo | $69/mo | 0% | 5 published products | 1,000 students | 5 product limit |
| GrowthPopular | $189/mo | $139/mo | 0% | 25 published products | 5,000 students | 25 product limit |
| Enterprise | Custom | — | 0% | Contact Sales | Contact Sales | Custom pricing — must contact sales |
Starter
- Drip content
- Auto-graded quizzes
- Certificates
- 7.5% transaction fee on every sale
- Only 1 published product
Builder
- 0% transaction fees
- 5 published products
- Affiliate program
- 5 product limit
- 1,000 student cap
Growth
Popular- 0% transaction fees
- 25 published products
- 5,000 students
- 25 product limit
- 5,000 student cap
Enterprise
- Dedicated success manager
- SSO
- Priority SLA-based support
- Custom pricing — must contact sales
Every Feature, Every Plan
A line-by-line breakdown of what each Teachable plan includes — and where Ruzuku gives you more for less.
| Feature | Starter $29/mo | Builder $69/mo | Growth $139/mo | Ruzuku from $99/mo |
|---|---|---|---|---|
| Fees & Usage | ||||
| Transaction fees | 7.5% | 0% | 0% | 0% |
| Published products | 1 | 5 | 25 | Unlimited |
| Students | 100 | 1,000 | 5,000 | Unlimited |
| Admin users | 1 | 1 | 5 | Unlimited (Pro) |
| Video storage | 1 TB | 1 TB | 1 TB | Unlimited |
| Imported students— No import restrictions | 0 | 0 | 2,000 | Included |
| Courses & Learning | ||||
| Drip course content | ||||
| Auto-graded quizzes | ||||
| Short answer assessments | ||||
| Certificates | Pro plan | |||
| Community | ||||
| Memberships | ||||
| Native Zoom integration | Included | |||
| Student tech support— Ruzuku supports your students directly | Included | |||
| iOS & Android student app | ||||
| Bulk student imports | Included | |||
| Sales & Marketing | ||||
| Built-in email marketing | ||||
| Affiliate program | ||||
| Coupons, upsells, order bumps | ||||
| Abandoned cart emails | ||||
| Student referrals | ||||
| U.S. sales tax & global VAT— Teachable handles tax automatically | ||||
| Customizations | ||||
| Custom domain | Pro plan | |||
| CSS snippets | ||||
| White-label website | Pro plan | |||
| 3rd-party integrations | 1 | 3 | 5 | Via Zapier |
| Zapier & webhooks | Via Zapier | |||
| Public API | ||||
| Support | ||||
| Real-time support— Email + chat | ||||
| Priority support— Enterprise only on Teachable | ||||
Where Ruzuku wins — at $99/mo vs Teachable's $29/mo+
0% transaction fees
Teachable: 7.5% on Basic
Unlimited published products
Teachable: 1 on Basic
Unlimited students
Teachable: 100 on Basic
Included imported students
Teachable: 0 on Basic
Included native zoom integration
Teachable: Growth ($69/mo) and up
Included student tech support
Teachable: Growth ($69/mo) and up
Included bulk student imports
Teachable: Growth ($69/mo) and up
What Teachable's Pricing Page Doesn't Make Obvious
Hidden fees, gotchas, and costs that aren't clear until you're already committed.
7.5% transaction fee on Starter — costs more than the plan at scale
At $2,000/mo revenue on the $29/mo Starter plan (annual), you pay $150/mo in transaction fees — over 5x the plan cost
Only 1 published product on Starter
Starter limits you to a single published product. Creating a second course forces an upgrade to Builder ($69/mo annual)
Student caps force upgrades regardless of revenue
Hit 100 students on Starter? Upgrade to Builder. Hit 1,000 on Builder? Upgrade to Growth ($139/mo). Free students count toward caps.
No custom domain on Starter
Your school lives on a teachable.com subdomain. A custom domain requires Builder ($69/mo annual) or higher
Zapier, webhooks, and API require Growth ($139/mo annual)
If you need to connect Teachable to your CRM, email tool, or other systems beyond basic integrations, you need the Growth plan
Cannot import students on Starter or Builder
If you're migrating from another platform, bulk student import requires Growth ($139/mo) — Starter and Builder offer zero imported students
How Do Teachable's Transaction Fees Actually Work?
Teachable's pricing structure creates a critical breakeven calculation that most people miss. The Starter plan at $39/month looks attractive — until you realize the 7.5% transaction fee adds up fast. At just $520/month in revenue, the fees alone equal the plan cost, effectively doubling what you pay.
The key number: $667/month in revenue. That's where the Starter plan's total cost ($39 plan + $50 in fees = $89) matches the Builder plan at $89/month with 0% fees. Above $667/month, every additional dollar of revenue makes Starter more expensive than Builder. So the real question isn't "which plan is cheapest?" but "how much revenue am I generating?"
The Breakeven Calculation
The exact breakeven point where upgrading from Starter to Builder saves money: $667/month in revenue. Below that, Starter is cheaper. Above that, every dollar in revenue makes Starter more expensive relative to Builder.
At $1,000/month revenue: Starter costs $114/mo ($39 plan + $75 fees). Builder costs $89/mo. Savings: $25/month, $300/year.
At $3,000/month revenue: Starter costs $264/mo ($39 plan + $225 fees). Builder costs $89/mo. Savings: $175/month, $2,100/year.
Student Caps Force Upgrades Independently of Revenue
Even if your revenue stays low, hitting 100 students on the Starter plan forces an upgrade to Builder. This matters for creators offering free courses as lead magnets — those free students count toward your cap.
What Real Teachable Users Say
What Users Appreciate
Teachable's native mobile app — included on all paid plans — is genuinely valued by students. Users on r/OnlineBusiness note that having a dedicated iOS and Android app makes courses feel more professional and accessible compared to a mobile-responsive website. This is a real advantage over platforms like Podia (no app) and Thinkific (app costs $199/month extra).
G2 reviewers consistently praise the affiliate program (available on Growth at $189/month). Creators who use affiliates to drive sales cite it as a genuine revenue multiplier worth the higher tier cost.
Common Complaints
"Price jump from $69 to $189 monthly is crazy."
The June 2025 pricing restructuring hit existing users hard. One long-term customer reported their yearly plan jumped from $1,428 to $3,708 — a 160% increase. Another 7-year Teachable customer saw their cost go from $119/month to $309/month just to maintain their existing courses and bundles.
"The student limits and product limits are simply awful. This approach feels like a step backward for those of us trying to scale without being penalized."
Support quality has declined noticeably. A Trustpilot reviewer in January 2026 described getting an "AI runaround" before waiting three days for a human response. Another long-term user spent two months unable to reach support and eventually closed their course entirely. Multiple reviewers note that genuine concerns are being met with boilerplate AI responses.
A Trustpilot reviewer in December 2025 reported payment failures during a $10,000 campaign, with checkout breaking for 600+ attendees — the kind of reliability issue that's hard to recover from.
The Migration Question
Teachable allows you to export your student email list. Course content (videos, text) needs to be re-uploaded to a new platform. Teachable-specific features like their mobile app experience, quiz configurations, and automations don't transfer. Most creators report 2-4 weeks for a full migration.
For more detail, see our complete Teachable vs Ruzuku comparison, Teachable transaction fee breakdown, and honest Teachable review. You can also view Teachable's official pricing page to verify current numbers.
Real-World Cost Scenarios
What Teachable actually costs at three revenue levels — including fees, add-ons, and the plan you'd really need.
Solo Creator
$1,000/mo revenueTeachable
$104/mo
Starter (annual): $29/mo
Processing fees: $75/mo
Annual: $1,248/yr
Ruzuku
$99/mo
Core ($99/mo): $99/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $1,188/yr
What you get on Teachable
- iOS & Android student apps
- Quizzes & certificates
- Community & memberships
- Sales tax handling
What you'll still need
- Only 1 published product
- 100 student limit
- 7.5% fee eats $75/mo on $1K revenue
- No custom domain
- No student tech support
Growing Business
$5,000/mo revenueTeachable
$69/mo
Builder (annual): $69/mo
Annual: $828/yr
Ruzuku
$99/mo
Core ($99/mo): $99/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $1,188/yr
What you get on Teachable
- 0% transaction fees
- 5 products
- Affiliate program
- Built-in email marketing
- Custom domain
- Native mobile app
What you'll still need
- 5 product limit
- 1,000 student cap
- No Zapier or API access
- No white-label
- No student tech support
Established Creator
$20,000/mo revenueTeachable
$139/mo
Growth (annual): $139/mo
Annual: $1,668/yr
Ruzuku
$199/mo
Pro ($199/mo): $199/mo
0% platform fee (standard Stripe 2.9% + $0.30)
Annual: $2,388/yr
What you get on Teachable
- 25 products
- 5,000 students
- Zapier & API access
- White-label website
- 5 admin users
- Bulk student imports
What you'll still need
- 5,000 student cap
- No priority support
- No native Zoom integration
- No student tech support
Teachable vs. Ruzuku: Honest Comparison
A fair, side-by-side cost comparison focused on what matters most to course creators.
| Feature | Teachable | Ruzuku |
|---|---|---|
| Starting price (0% fees, annual) | $69/mo (Builder) | $83/mo (Core annual) |
| Transaction fees | 7.5% on Starter, 0% on Builder+ | 0% on all plans |
| Courses | 1 (Starter) to 25 (Growth) | Unlimited on all plans |
| Students | 100–5,000 | Unlimited |
| Native mobile app | Yes, all plans | No |
| Certificates | All plans | Pro ($199/mo) |
| Affiliate program | Builder ($69/mo) and up | Not built-in |
| Student tech support | Not included | Included on all paid plans |
| Native Zoom integration | No | Yes, built-in |
| Custom domain | Builder ($69/mo) and up | Pro ($199/mo) |
Choose Teachable if:
You want native mobile apps for your students, built-in affiliate marketing, course certificates on every plan, and automatic sales tax handling. Teachable's Builder plan at $69/month (annual) is a strong value if you have fewer than 5 products and 1,000 students.
Choose Ruzuku if:
You want unlimited courses and students without caps, zero transaction fees from day one, built-in student tech support, and native Zoom integration for live sessions. You don't want to worry about outgrowing product or student limits.
Teachable Pricing FAQ
Does Teachable charge transaction fees?
Yes, on the Starter plan ($29/month annual), Teachable charges a 7.5% transaction fee on every sale. The Builder plan ($69/month annual) and above have 0% transaction fees. Standard payment processing fees (2.9% + $0.30 via teachable:pay) apply on all plans.
Is Teachable worth it in 2026?
Teachable is worth it at the Builder tier ($69/month annual) where you get 0% transaction fees, affiliates, email marketing, and a custom domain. The Starter plan's 7.5% fee makes it expensive once you're selling regularly. Teachable is strong for creators who value native mobile apps and built-in certificates.
What is the cheapest way to use Teachable?
The cheapest Teachable plan is Starter at $29/month (billed annually at $348/year). However, the 7.5% transaction fee means it's only cheaper than Builder if your monthly revenue stays below $667. Above that, upgrade to Builder ($69/month annual) to save money.
Does Teachable have a free plan?
No. Teachable no longer offers a free plan. New users get a 7-day free trial, then must choose a paid plan starting at $29/month (annual billing).
Can I switch from Teachable to another platform?
You can export your student email list from Teachable. Course content (videos, text) needs to be re-uploaded. On Starter and Builder plans, you cannot bulk import students to a new platform (that requires Growth). Migration typically takes 2-4 weeks.
At what revenue level do Teachable's transaction fees become expensive?
On the Starter plan (7.5% fee), the breakeven is $667/month in revenue. Below that, Starter is cheaper than Builder. Above that, the 7.5% fee costs more than the $40/month difference to Builder. At $2,000/month revenue, the fee is $150 — over 5x the $29 plan cost.